Article: Google updates search results to promote fresh content when it’s needed most – The Next Web

Posted: November 5, 2011 in Uncategorized

In light of this update by Google, how long do yo think your content will be “relevant” and “fresh”? This might be a good time to rethink your content marketing strategy!

Google updates search results to promote fresh content when it’s needed most – The Next Web
http://thenextweb.com/google/2011/11/03/google-updates-search-results-to-promote-fresh-content-when-its-needed-most/

Google has just announced that it has updated its search algorithm to promote the latest relevant results where it makes sense to do so.

The company explains “Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

(via Instapaper)

Sent from my iPad

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