Article: Why I Will Never, Ever Hire A “Social Media Expert”

Posted: May 25, 2011 in Uncategorized

Why I Will Never, Ever Hire A “Social Media Expert”
http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5

Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.

(via Instapaper)

Couldn’t agree more with this article! Social media marketing cannot be separated from traditional marketing, it is but a part of it. 

Sent from my iPhone

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s