Google Begins Testing Display Ads in Gmail

Posted: January 28, 2011 in Uncategorized
Social Media News and Web Tips – Mashable – The Social Media Guide

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Google has begun testing display ads in Gmail user accounts, the company confirmed Thursday.

“We’re always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content,” a spokesperson wrote in an e-mail to Mashable. Google began running the test ads on Friday, January 21.

The news came to light when Greg Sterling, a contributing editor at Search Engine Land, shared a screenshot of a display ad that appeared in his inbox this morning:

Google has been looking for ways to expand its display ad network, and Gmail is a logical next step. Google can serve ads based on keywords that appear in a user’s personal Gmail (Sterling was served an ad for organic men’s tees after opening an e-mail from a clothing retailer), although those ads will no doubt be distracting for many Gmail users. Yahoo Mail already serves display ads in users’ inboxes.

Image courtesy of iStockphoto, pavlen

More About: advertising, display advertising, Google, MARKETING, trending

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