The Art of Leveraging your Blog

Posted: January 6, 2011 in Uncategorized
Daily Blog Tips

Believe it or not, even if your blog isn’t considered A-List, you just might be surprised at how powerful it can be. A blog can help open some doors for you. So, if your subscriber count is not super high and you’re not in the elite list of your niche, fear not! Your blog may be just powerful enough to lead to opportunities in other areas of your life.

Freelance Writing

In this internet age, freelance writing is huge. With all of the venues for content out there in the online world, it only makes sense that the demand for people to write that content is extremely high. And for us blog owners, we do have the experience and talent to do freelance writing and get paid for it. So where does your blog come in? Well, your blog is basically an online portfolio of your work. If you are applying for a job you are required to submit a resume. Well, there is no better resume or portfolio than your historical blog posts. If you’ve been tracking your statistics then you know which of your posts are the most popular. And chances are, you have placed those popular posts in your sidebar. If you are applying to do some freelance writing, just point your potential employer to your blog. This is the proof you need to show them you can write and are worthy of their payment.

Advertise your online venture

So you’ve been blogging for a while and you really got into it because you love to write. And, during the months or years that you’ve been writing your blog, you’ve been hearing about people making money online. It’s true. People actually are making a living online. Is it easy? Heck no. But it is possible. Maybe you’re looking to supplement your full-time job salary and aren’t looking to exclusively work online. That’s what I’m doing. I’m trying to make a go of it with an online venture. Heck, I want a piece of the pie. Why not? So what I’m doing is leveraging my existing blog to write posts about and to advertise my online venture website. I’m also planning on placing banner images linked to my online business site on my blog site. I already have an audience so why not leverage that audience and advertise my new venture. Makes sense to me.

Advertise your offline business

There are many examples out there where a blog is used to enhance a professional business. I am acquaintances with at least two popular bloggers who are also life coaches. Their blogs are in the niche Personal Development (no big surprise here). What is great about their niche is that it dovetails nicely into their profession. They are able to use what they know about life coaching to add content to their blogs. And, at the same time, they are able to advertise their life coaching services on their blog site. What could be sweeter? You could also do the same thing with a WordPress consulting business. Your blog may simply include tips about using WordPress and, at the same time, you could advertise your consulting services.

Product Reviews

If you have become a respected blogger on any topic, then you could leverage this to do product reviews related to the specific topic on which you have become an authority. Maybe you are a DIY blogger. If people respect what you have to say then you could do product reviews of various DIY products on your site. And if you are an affiliate you could make a commission if the users click through from your product review via your affiliate link. Maybe you are a personal development blogger and wrote a post on products dealing with stress. In that post you have a number of affiliate links of products that deal with stress reduction. If you have built up a following and people believe in what you say, these affiliate links could become lucrative.

Never underestimate the potential power of a blog. Not only can a blog be a place where you are allowed to express your views and interact with your audience. Your blog can be much more than that. Leveraging your blog can help you out in many other areas of your life. Just think of the possibilities…

About the Author: Bob Bessette writes a blog called TotallyUniqueLife which is geared toward practical solutions, tips, and advice for your life.


Original Post: The Art of Leveraging your Blog
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